Information Memorandum

AcmeCommerce

Built for a confident exit.

A category-leading Shopify app helping e-commerce brands recover lost revenue through intelligent post-purchase automation.

Prepared by ExitEvidence

Strictly Private & ConfidentialJuly 2026
Contents

Inside this document

01The OpportunityP. 01
02Business ModelP. 03
03Traction & MilestonesP. 05
04FinancialsP. 06
05Leadership TeamP. 10
06Competitive LandscapeP. 12
07Investment HighlightsP. 14
Section 01
01

The Opportunity

A $48B market with no clear winner

Strictly Private & ConfidentialJuly 2026
The Opportunity
The Opportunity

A once-in-a-decade shift in e-commerce infrastructure

The e-commerce industry is undergoing a fundamental transformation. As Shopify's ecosystem matures, merchants are moving beyond basic storefronts and demanding intelligent, automated tooling that drives revenue without adding headcount.

Post-purchase automation represents a $48 billion addressable market growing at 34% annually. Yet no single platform has emerged as the definitive solution for Shopify merchants at scale.

Why now

  • Shopify surpassed 2.1M active merchants in 2025, growing 31% YoY

  • iOS privacy changes made paid acquisition 3× more expensive since 2021

  • Merchants are shifting spend from acquisition to retention — LTV is the new CAC

  • The average Shopify merchant loses 67% of customers after the first purchase

$48B
TAM — total market
Post-purchase automation
$12B
SAM
Shopify-native tools
$480M
SOM
Reachable in 36 months

“The most disciplined operators we have diligenced this year — a genuine category leader.”

— ExitEvidence deal assessment, Q2 2026

ConfidentialAcme CommerceP. 01
Executive Summary
Executive Summary

Company Overview

Acme Commerce is a category-leading automation platform for ambitious Shopify merchants, growing 118% year-over-year with 66% gross margins and a 3.1x LTV/CAC ratio.

Founded in 2021 by Sarah Chen and Marcus Reed, the company has grown entirely through product-led growth — zero paid acquisition — to serve 1,200 paying merchants generating $4.2M in ARR.

$4.2M
ARR
↑ 118% YoY
66%
Gross margin
↑ 4 pts
134%
Net revenue retention
1,200
Merchants
14 countries

“The most disciplined operators we have diligenced this year. Their combination of product depth and financial trajectory is rare at this stage.”

— ExitEvidence

Acme Commerce is positioned for either a strategic acquisition by a Shopify ecosystem player or a Series A raise to accelerate international expansion. ExitEvidence has been retained to manage this process exclusively.

ConfidentialAcme CommerceP. 02
Section 02
02

Business Model

Simple, scalable, sticky

Strictly Private & ConfidentialJuly 2026
Business Model
Business Model

How Acme Commerce makes money

Acme Commerce operates a pure SaaS subscription model with three tiers, priced on the merchant's monthly order volume. No setup fees, no per-transaction charges — the product sells and expands itself.

TierPriceOrder volumeKey features
Starter$49/moUp to 500Cart recovery, email
Growth$149/moUp to 2,000+ SMS, A/B testing
Scale$349/moUnlimited+ CSM, API access
$3,500
Avg contract value / yr
$420
CAC
100% inbound
$13,300
LTV
38-mo lifespan
43 days
Payback period
ConfidentialAcme CommerceP. 03
Product Overview
Product Overview

The platform

Acme Commerce is a single-platform solution covering the entire post-purchase customer journey. Where competitors offer point solutions, Acme Commerce unifies the full workflow in one interface.

Cart Recovery Engine

Recovers an average of 18% of abandoned carts — 2.3× the industry average — across email, SMS and push.

Retention Automations

Win-back sequences, loyalty milestones, replenishment reminders and post-purchase upsells, all configurable without code.

Revenue Analytics

Real-time recovered revenue, LTV by cohort, and churn-risk scoring — every metric tied to revenue impact.

4.9★
App Store
847 reviews
23 min
Time to first automation
99.98%
Uptime (TTM)
14
Native integrations
ConfidentialAcme CommerceP. 04
Section 03
03

Traction & Milestones

From zero to $4.2M ARR in 36 months

Strictly Private & ConfidentialJuly 2026
Traction & Milestones
Traction & Milestones

Growth trajectory

Q1 2021
Founded by Sarah Chen and Marcus Reed. $180K pre-seed.
Q3 2021
Launched on Shopify App Store. First 50 customers in 30 days.
Q1 2022
$500K ARR. Closed $1.2M seed round. Hired first 4 engineers.
Q1 2023
$1.8M ARR. Named a top-10 Shopify app of the year.
Q3 2023
Launched Revenue Analytics. NRR rose from 112% to 134%.
Q1 2024
$3.1M ARR. Expanded to UK and Australia.
Q1 2025
$4.2M ARR. Team of 18. Retained ExitEvidence.
ConfidentialAcme CommerceP. 05
Section 04
04

Financials

Strong unit economics, efficient growth

Strictly Private & ConfidentialJuly 2026
Financial Overview
Financial Overview

Financials

$4.2M
ARR
↑ 118% YoY
66%
Gross margin
↑ 4 pts
118%
Revenue growth
3.1x
LTV / CAC
ARR growth ($M)
Revenue by tier ($K)
FY23FY24FY25
Revenue$1.8M$3.1M$4.2M
Gross profit$1.1M$1.9M$2.8M
EBITDA$164K$474K$1.08M
EBITDA margin9%15%26%
ConfidentialAcme CommerceP. 06
Revenue Breakdown
Revenue Breakdown

Revenue composition

Revenue by geography ($M)
CohortMonth 1Month 6Month 12Month 24
2022100%84%76%71%
2023100%87%79%74%
2024100%89%82%—
2025100%91%——
ConfidentialAcme CommerceP. 07
P&L Summary
P&L Summary

Profit & loss

FY22FY23FY24FY25
ARR$500K$1.8M$3.1M$4.2M
Revenue growth—260%72%118%
Gross profit$290K$1.1M$1.9M$2.8M
Gross margin58%61%63%66%
Headcount491418
Rev / employee$125K$200K$221K$233K
EBITDA-$84K$164K$474K$1.08M
EBITDA margin-17%9%15%26%
Cash on hand$96K$310K$784K$1.86M
ConfidentialAcme CommerceP. 08
Growth Projections
Growth Projections

36-month outlook

The base case assumes growth moderates to 65% in FY2026 and 48% in FY2027 — conservative relative to current trajectory. The upside case reflects EU expansion and the enterprise tier launching in Q3 2026.

FY25AFY26EFY27EFY28E
ARR$4.2M$6.9M$10.2M$14.8M
Revenue growth118%65%48%45%
Gross margin66%68%70%72%
EBITDA margin26%28%32%38%
ARR projection — base case ($M)
ConfidentialAcme CommerceP. 09
Section 05
05

Leadership Team

Operators who have done it before

Strictly Private & ConfidentialJuly 2026
Leadership Team
Leadership Team

The team

Sarah Chen
Co-Founder & CEO

Former Head of Growth at Shopify Plus (2017–2020). Sold her first SaaS company, Retentio, to Yotpo in 2019 for $6.2M. MBA, INSEAD.

Marcus Reed
Co-Founder & CTO

Former Staff Engineer at Stripe, led the Shopify Payments integration. 12 years in commerce infrastructure. 3 patents. CS, MIT.

Priya Nair
VP of Product

Former Product Lead at Klaviyo, owned the automation suite used by 100K+ merchants. Joined 2022.

Tom Whitfield
VP of Sales

Scaled sales at Gorgias and Recharge from $2M to $15M ARR. Closed the Klaviyo partnership in Q3 2024.

ConfidentialAcme CommerceP. 10
Advisors & Board
Advisors & Board

Advisory network

Harley Finkelstein
President, Shopify

Strategic advisor since 2023. Direct access to Shopify partnership and co-marketing.

Hiten Shah
Co-founder, FYI & Crazy Egg

SaaS growth advisor. Weekly strategic sessions since seed stage.

Mackenzie Scott
Former CFO, BigCommerce

Financial and M&A advisor leading exit preparation alongside ExitEvidence.

Diana Lovell
Partner, Bessemer

Board observer since the seed round. Deep Shopify-ecosystem investment expertise.

ConfidentialAcme CommerceP. 11
Section 06
06

Competitive Landscape

Strong position in a fragmented market

Strictly Private & ConfidentialJuly 2026
Competitive Landscape
Competitive Landscape

Market positioning

The space is crowded at the point-solution level but fragmented at the platform level. No competitor offers Acme Commerce's breadth within a single Shopify-native interface.

AcmeKlaviyoOmnisendPostscriptYotpo
Cart recovery✓✓✓——
SMS automation✓✓✓✓—
Revenue analytics✓————
Shopify-native✓——✓✓
No-code setup✓—✓——
LTV scoring✓————
ConfidentialAcme CommerceP. 12
Customer Testimonials
Customer Testimonials

What merchants say

Recovered $340K in year one
Jamie Thornton — Thornton Supply Co.

“We switched from Klaviyo and recovered $340K in abandoned-cart revenue in 12 months. Setup took 20 minutes.”

134% NRR speaks for itself
Mei Lin — Luxe Collective (UK)

“Every year we expand our usage because the ROI keeps compounding. The one tool we never question.”

The analytics alone are worth it
Ryan Kowalski — Nomad Goods

“I finally understand my customer LTV by cohort. It changed how we think about acquisition spend.”

Live in 23 minutes
Aisha Okafor — Kente & Co.

“Our previous tool took 3 weeks to onboard. Acme was live in 23 minutes and outperformed it in a week.”

ConfidentialAcme CommerceP. 13
Section 07
07

Investment Highlights

Why now, why Acme Commerce

Strictly Private & ConfidentialJuly 2026
Investment Highlights
Investment Highlights

Why Acme Commerce

Category-defining product

The only Shopify-native platform unifying cart recovery, retention automation and revenue analytics.

Exceptional unit economics

3.1x LTV/CAC, 134% NRR, 66% gross and 26% EBITDA margins — top-quartile at this stage.

Zero paid acquisition

100% inbound and product-led — growth scales without proportional cost.

Proven founding team

Direct Shopify/Stripe experience, one prior exit, and a technical co-founder with core patents.

Strategic acquirers

Shopify, Klaviyo, Yotpo, Gorgias and PE consolidators — multiple inbounds already received.

Clean cap table

Founders hold 74%. One seed round. No complex preferences or down-round history.

ConfidentialAcme CommerceP. 14
Use of Funds
Use of Funds

Capital allocation

Acme Commerce is seeking $8M in growth capital or a full acquisition at a $24M valuation (5.7x ARR — in line with comparable Shopify-ecosystem transactions).

Use of funds ($M)

  • Launch enterprise tier ($899/mo) — Q3 2026

  • Expand to Germany and the Netherlands — Q1 2027

  • Hire VP Marketing and 3 senior engineers — Q2 2026

  • Achieve $10M ARR by end of FY2027

ConfidentialAcme CommerceP. 15
Transaction Overview
Transaction Overview

Deal structure

ExitEvidence is managing a dual-track process — simultaneously exploring a full acquisition and a minority growth-equity raise. The founders are open to either outcome depending on terms and strategic fit.

ParameterDetail
Process typeDual-track — acquisition or growth equity
Valuation$20M–$26M (4.8x–6.2x ARR)
Equity availableUp to 100%, or 15–25% minority
Founder intentRemain for a 24-month transition
Close timelineTarget Q4 2026
ConfidentialAcme CommerceP. 16

Built for a confident exit.

ExitEvidencehello@exitevidence.comwww.exitevidence.comConfidential — prepared exclusively for named recipients
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